RoyLead: the COD tracker to scale your offers

The COD tracker built for media buyers: real-time ROI, tracking of every click and lead, real value to the pixel — all in one dashboard.

▸ RoyLead's leads dashboard: status, domain, landing, offer, ad account and geo of every lead in one view

In short - what RoyLead gives you on your dr.cash offers (each point is a section below):

• Auto lead forwarding to dr.cash - save the token, set the stream, leads go out on their own and statuses come back.
• Tracking Laser™ (optional) - if you want, you delay the conversion by 30/60 min to give dr.cash time to drop junk leads before the event fires.
• Stop inflating the pixel - you send payout × approval rate, so Meta optimizes on the money you actually collect.
• Server-side CAPI built in - no pixel to paste, no events lost to adblock or iOS.
• Landing pages and domains in-house - WordPress or HTML on Cloudflare, free and lightning fast.
• Always-on safety net - no lead ever lost, not even during a blackout.
• Real ROI and Bayesian Cost Cap - you know exactly how much you can pay per lead, offer by offer.
• Team management - commissions, forwarding and webhooks for your media buyers.
• Creative AI and Meta export - generate creatives with your own credits and go live faster.
• Support and community  - always-available help, a feed for networking and a Telegram group.

If you buy traffic on dr.cash offers — nutra, gadgets, cold COD from Facebook, TikTok or native - you already know the real problem: it's not finding the offer, it's knowing how much you're actually making while you scale. The real numbers live in the dr.cash dashboard, the ads in Business Manager, the landings on yet another host, and you rebuild ROI by hand in a spreadsheet that's already stale the moment you open it.

RoyLead is the layer that puts all of this in one place. It's a tracking and analytics platform built for COD media buyers, and dr.cash is natively integrated: connect your offers once, and from there every click, every lead and every status comes back to one dashboard, in real time.

▪️ In one sentence: RoyLead sits between your ads and dr.cash, and tells you - campaign by campaign - whether you're making or losing money, before you burn the budget.

Auto lead forwarding to dr.cash

dr.cash is already among the natively supported networks. You don't build integrations by hand or paste scripts:

1. Save your dr.cash webmaster token once in the network credentials.
2. For each offer set the matching stream (the stream_code you see on dr.cash).
3. Link the offer to your landing page.

From then on, every lead collected on the landing is forwarded to dr.cash automatically, in the exact format their system expects (name and phone required, plus surname, email, city, postcode, address and IP when present). No copy-paste, no spreadsheet to upload.

💡 dr.cash validates leads after receiving them and reports the outcome via postback. RoyLead ties each lead to that postback: when dr.cash confirms, cancels or flags an order as duplicate, the status updates on its own inside RoyLead - and with it the payout and your team's commissions.

🎁 1 month free on RoyLead thanks to the partnership with dr.cash → create your account and connect your offers today.

Tracking Laser™: the delay that keeps junk leads out (if you want)

This is the point that changes the most on COD. On cold nutra a share of leads gets cancelled or trashed right away: wrong numbers, duplicates, people who don't answer. If you fire the conversion event to Meta or TikTok the moment the form is submitted, you're teaching the smart bidding to chase that junk too.

With RoyLead you decide when the event fires, with a single per-domain setting — the conversion delay: Immediate, 30 minutes or 60 minutes.

How the delay works:

• The event doesn't fire right away: RoyLead waits the minutes you chose, giving dr.cash time to work the lead.
• If within that time dr.cash cancels the lead (fake, duplicate, unreachable), the event isn't sent → the pixel stays clean.
• If by the end of the delay the lead hasn't been cancelled, the event fires anyway.

So it's not "fires only on approved leads": it's a filter that keeps out the junk dr.cash  trashes quickly. The higher the delay (30 → 60 min), the more junk leads you catch before firing the event.

▸ Domain settings: the «Conversion Delay» menu with Immediate, 30 and 60 minutes options

▪️ It's an option, not a requirement: leave Immediate if you want the event right away, or set 30/60 minutes when you need a cleaner pixel.

▪️It's the difference between a "dirty" pixel that optimizes on everything and a "clean" one that optimizes only on what dr.cash actually pays you for.

Stop inflating the pixel: send the real value × approval rate

This is the part almost nobody does, and it changes everything. When a lead is approved, most trackers tell Facebook "this lead is worth the full payout". But you know it: not all leads get approved. Sending the full payout inflates the value and the algorithm ends up chasing traffic that doesn't pay at the end of the run.

RoyLead sends the effective value to the pixel: the payout multiplied by your real approval rate - a dynamic value, updated in real time with every lead that closes (estimated by the Bayesian model below). So Meta, Google and TikTok optimize on the money you actually collect, not on theoretical money.

▪️Realize one thing. These are strategies that almost no top affiliate applies. Effective value to the pixel + Bayesian estimate of the approval rate: most media buyers don't even know they exist — and you get them ready-made, inside RoyLead.

▸ Domain settings in RoyLead: the conversion event set to «Effective Value (× success rate)»

Practical example. You promote a DrCash offer that pays €30 per approved lead. Your real approval rate is 55%.

• ❌ "Naive" tracker: tells Facebook each lead is worth €30. But 45 leads out of 100 will be trashed → the value is inflated, the bidding pushes on audiences that convert poorly.
• ✅ RoyLead: sends the effective value €30 × 55% = €16.50. Facebook optimizes on the real value, shifting budget toward the audience that generates leads dr.cash then approves.

The result is a smart bidding that works on your real money: less wasted spend, a more honest ROAS, scaling that holds.

• Server-side CAPI: already inside. One thing that usually costs you hours (and leads) is already integrated:
• Server-side Conversions API (CAPI) — events fire from RoyLead's servers, not the browser. No code to paste, no events lost to adblock, iOS or cookie banners. You set Pixel ID + token, link the pixel to the domain and pick the event. Done.

Landing pages and domains in-house

You can keep the whole funnel inside RoyLead instead of bouncing between hosts and tools:

• HTML or WordPress landings - the form is generated by RoyLead with the right fields, per-country phone validation and anti-spam included. On WordPress a shortcode is enough; on HTML a snippet in the <head>. Guides: integrate the landing on WordPress · integrate the landing in HTML.
• HTML landing with AI, in minutes - service has step-by-step guides to have copy, code and images of a landing written directly with Claude or ChatGPT, already auto-connected to RoyLead → dr.cash and tracking. No developer, no manual integrations. Guide: create an HTML landing with Claude or ChatGPT.
• Domains and address autocomplete - connect your domains and, if you want, enable Google Maps suggestions on the address field: fewer typos = fewer leads trashed by dr.cash.

Always-on safety net

You don't have to worry about the server. We teach you to publish your landings directly on Cloudflare, on your own domain. Why Cloudflare and not a normal host? Because your landing doesn't live on a single server (maybe on the other side of the world from your user): it's copied and served from the Cloudflare data centers closest to whoever clicks, in 300+ cities. Result: the page opens in a fraction of a second wherever you run traffic.

And on COD speed is money: every extra second of load loses you users before they even see the offer — you pay the Facebook click and throw it away. An instant landing = more forms filled at the same spend. All on Cloudflare's free plan: no machine to maintain, no server costs.

 The full step-by-step guide (from a folder of files on your PC to a live, tracked landing): publish an HTML landing on Cloudflare.

And your leads are always safe, even in the worst case. The point that receives them is an independent layer, on the front line of the network: even during a serious outage, a blackout or a disaster, every lead is queued and kept, and the landing still shows a successful submission to your user. As soon as the system is back up, the queued leads are forwarded to dr.cash automatically, in order, with nothing for you to do.

💡 Translated: a day of scaled campaigns never turns into burned leads because of a technical hiccup.

Real ROI and Bayesian Cost Cap, offer by offer

No "vanity" numbers here. RoyLead calculates your ROI on the same population that pays you - the leads dr.cash actually confirms - and behind the Cost Cap runs a Bayesian statistical model (Beta-Binomial) that estimates your true approval rate, offer by offer, updating with every lead that closes.

▸ RoyLead dashboard: net profit, profit probability, clicks, leads and approval rate in real time

What changes for you: with few leads the system doesn't go crazy and leans on a benchmark; as your data comes in, the calculation converges on your real numbers. No wobbly averages on the first 10 leads, no decisions made in the dark.

The result is a single, crystal-clear number: the maximum cost per lead you can afford to stay on the ROI you decided.

• Instant traffic light: green you're making money, red you're losing, yellow you're at the margin.
• Scenario slider: Aggressive / Normal / Conservative to see the ceiling move instantly.
• For dr.cash offers the cap starts from the payout and the approval rate estimated on the network.

In practice the traffic light tells you exactly which cost per conversion (CPL) you must stay under to get the ROI you want, given your payout and your approval rate. And it breaks it down per click and per 1,000 impressions too.

▸ RoyLead's Cost Cap: Aggressive/Normal/Conservative scenarios and the max CPL for the chosen ROI, computed on payout and approval rate

💡 You know exactly how much you can spend per lead and, at a glance, whether to scale or kill a campaign. No more "I think it converts".

Guide: how the Cost Cap works and how to read it.

If you work in a team

If you have a team of media buyers or coordinate a group, you manage everything from one place:

• Commissions, global or individual, calculated in real time on profit.
• Lead forwarding centralized (all on your dr.cash account) or individual (each on their own).
• Webhooks to receive a copy of every lead on Google Sheets, a CRM or automations (Zapier/Make), in parallel with the forward to dr.cash.

Creative AI and Meta campaign export

The campaign export does one thing: publish campaigns to Meta faster. RoyLead prepares the base campaign structure ready to go - the import sheet plus your creatives - to load into Ads Manager as drafts. Fewer clicks, less manual work to go live.

And you can also generate the creatives inside RoyLead with today's AI engines: images (Nano Banana) and video (Seedance, Veo, Kling). The beauty is the no-middleman model: everything runs on your own account with the provider (fal.ai), you pay only your credits directly to who delivers the service -RoyLead adds no markup in between. What you generate goes straight into the package to export to Meta.

Guide: export the campaign to Meta Ads Manager.

You're never alone: support and community

RoyLead isn't a tool that drops you after signup.

• Support always present and available — a complete guide center (like this one) and help one click away, inside the platform.
• A feed for networking — a section to compare notes with other media buyers, share results and learn from the best: go to the Feed.
• Telegram group — the community to ask, exchange and stay up to date in real time: join the Telegram group.

How to start

1. Create your RoyLead account and connect your ad accounts.
2. Save your DrCash webmaster token and set the offers' stream.
3. Connect a domain and publish the landing, with WordPress or in HTML.
4. Connect the pixel, choose the conversion event and go live.

From there on you watch a single dashboard: clicks, leads, dr.cash statuses and real ROI, in real time.

💡 RoyLead doesn't replace dr.cash: it makes it scalable. dr.cash gives you the offers and pays you; RoyLead gives you the real numbers, the landings and the clean pixel to scale those offers without guessing.

Try it free, on DrCash

As a dr.cash media buyer you get 1 month of RoyLead free thanks to the partnership between the two platforms — no card required to start.

You try everything free for 1 month, then pick the plan you need:

💡 With the annual plan you get 2 months free vs monthly. More than 10 seats? There's a Custom plan, tailored: talk to us and we build it together.

👉 Sign up for RoyLead — 1 month free

You connect your dr.cash offers in minutes and start seeing your real ROI from the first lead.

Marcello Vocale — CEO of RoyLead & Media Buyer

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