Where does the traffic go!? Belgium

Belgium (Kingdom of Belgium) is a small country in Western Europe. It is known for its rich history, unique culture and stunning architecture.ย A relatively high level of economic prosperity among the population makes Belgium one of the most attractive regions in which to work with traffic. The public here is willing to pay for a product if they understand the obvious benefits and advantages, as well as the quality of the product.ย Therefore, with a competently chosen funnel that takes all the important aspects into account when setting it up, you can get quite a lot out of it. Read our article to find out what you need to consider when working with the region:

GEO Criteria




Popular payment models: CPA

Billing models: COD, SS

Religion: โ‰ˆ70% Christianity, โ‰ˆ6% Islam, โ‰ˆ24% other religions

Local time: UTC +1

Local currency: Euro (EUR)

Average price per lead: $21-$40



Population: over 11,706,852

Male population: โ‰ˆ5,829,848 (49.0%)

Female population: โ‰ˆ6,061,020 (51.0%)

Average age of the population: 40 years

Average life expectancy: 80 years

Literacy rate: 98%



Internet use: โ‰ˆ 90% of the total population uses the Internet.

Use of social networks: more than 79%.

Internet speed: mobile internet 69.33 Mbps, average internet connection speed 92.99 Mbps.

What people do on the internet: watch video clips, TV programmes, online games, sports tournaments, social networks.


Population solvency

Average wage: from $2300

Economic sectors: Services, industry and construction, agriculture.

Unemployment rate: 5,5 %

Towns and logistics

Large populated cities: Brussels (โ‰ˆ1,019,022), Antwerp (โ‰ˆ459,805), Ghent (โ‰ˆ231,493)

98% of the population lives in urban areas, 2% in rural areas

Call centre operations: โ‰ˆ 9-22 (local time) - 7 days a week


National Holidays 2024

  • 01.01.2024 - New Year's Day
  • 31.04.2024 - Easter Sunda
  • 01.04.2024 - Easter Monday
  • 01.05.2024 - Labour Day
  • 09.05.2024 - Ascension Day
  • 19.05.2025 - Pentecost
  • 20.05.2024 - Whit Monday
  • 21.07.2024 - Belgian National Holiday
  • 15.08.2024 - Assumption of the Blessed Virgin Mary
  • 01.11.2024 - All Saints Day
  • 11.11.2024 - Armistice Day
  • 25.12.2024 - Christmas Day


Current problems of the region

  • High levels of taxation, housing and utilities
  • Expensive medical services
  • Air and water pollution
  • A sufficiently high level of in-migration to the region


Actual subverticals

  • Adult products
  • Prostatitis
  • Hypertension
  • Weight Loss
  • Hearing
  • Eyesight



  • Like comfort, security and good service
  • Prefer to buy only good quality goods (quality over quantity)
  • Like to plan all aspects of their life, shopping, travelling, meetings, etc.
  • Value clarity and punctuality
  • Respect family values
  • Fairly conservative about change and innovation
  • Belgians are pedantic, clean, neat and tidy in the conduct of any business.
  • Gender equality
  • Maintain a healthy lifestyle


Popular websites

Popular social networks: Facebook (โ‰ˆ6.30KK), YouTube (โ‰ˆ9.17KK), Instagram (โ‰ˆ4.90KK), TikTok (โ‰ˆ4KK), Linkedin (โ‰ˆ5.2KKK).

News sites: hln.be,nieuwsblad.be,,rtbf.be

Marketplaces: bol.com, amazon.fr, aliexpress.com, temu.com, lidl.be

Messengers: Facebook Messenger (โ‰ˆ 5,10KK), whatsapp.com.

Traffic sources

Facebook, Google, Native Ads


  • Direct promotion of the product;
  • Benefits of the product used, demonstration of the result (the 'before' and 'after' effect of the advertised product);
  • Facts and figures;
  • It is possible to use video creatives;
  • Advertisements can be customised for both male and female audiences
  • Focus on age audience



The country's inhabitants speak three languages: French (in Wallonia), Dutch (in Flanders) and German (in the eastern counties). In the northern part of the country, the so-called Flemish language, a regional dialect used in everyday life, is widespread.

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