How to find winning creatives with spy tools and scale offer testing?

Making a profit from affiliate marketing is quite simple — you just need to test as many offers as possible, and eventually, one of them will definitely take off. However, as well as offers, you also need high-quality creatives.

In order to maintain a consistent testing process, creatives must always be readily available. Creating them from scratch or customising templates for each offer takes time. Even then, there’s no guarantee that the creative will perform well. The best approach is to find ready-made creatives that are specifically designed for your offer, so that you can launch the campaign for testing immediately. This can be done using the Tyver spy tool.

How can you search for creatives for offers?

The easiest way is to search by offer name. Enter the offer name into the search bar of the spy tool, and it will show related ads. For example, let's search for the offer 28768 - GlucoZen - CPA - [CO] from 19$ (diabetes) by name.

When searching by offer name, select the 'Exact' match type. Do not limit the targeting — search worldwide.

There are over 1,300 ads for this offer in the search results. To find the most effective ones, you need to sort the results. Let's sort them by days active. This will bring the ads that have been running the longest to the top, meaning they consistently generate profit. After all, they've been kept up for a reason.

Although there are plenty of creatives, the target country for the GlucoZen CPA offer is Colombia. Therefore, we need Spanish-language creatives. To achieve this, we need to set up targeting by country or language. Since there are many Spanish-speaking countries, let's set it up by language.

This will ensure that we only get creatives in Spanish. All that's left to do is make them slightly more unique, and then we can launch the ad campaign.

Searching by offer name does not always yield the desired results. This occurs when offer names resemble common words. For example, the dr.cash platform features an offer called Matcha Extract (29780 - Matcha Extract - CPA - [CO] from 18$ (Weight loss)).

As the words in the name are quite common, a search for 'Matcha Extract' brings up many irrelevant ads, such as for dental products.

Searching by offer name sometimes yields very few results. For instance, searching for the Arthrox (30981 - Arthrox - CPA - [CO] from $21 (Joints) offer produced just 6 creatives.

Searching by topic-related keywords and link snippets

To avoid being limited to the offer title, creatives are searched for using keywords related to the topic. Let's try finding creatives related to joint health for the Arthrox - CPA - [CO] offer.
First, we need to generate the keywords. Since the offer's GEO is Colombia, the keywords must be in Spanish. To gather them, we’ll use ChatGPT.

Before we start searching, it is important to clarify that searching by keywords will produce many illiquid ads. Therefore, as well as using keywords, we’ll filter the results by URL fragments in the 'Advanced Settings' section. We’ll use 'pix=', 'fbpix=' and 'utm_' as filters, as these are frequently used by affiliates. We'll set the search type to 'broad' to cover as many relevant ads as possible.

The keyword translates to 'joint pain relief'.
As a result, we find quite a few valuable adverts related to joint health.

Take a holistic view of the system, rather than focusing on individual ads

During our search and sorting process, we reviewed a lot of creative content across two topics: diabetes and joint health in Colombia. The most enduring examples show that the following approaches work best:

• Show symptoms and characteristics of the condition, such as crooked legs or a blood sugar meter.
• Show a person who looks like the target audience holding the medication packaging.
• Show the medication packaging with a list of beneficial effects.

It is important to see the bigger picture, so that you not only mass-use other people’s creatives for a quick test, but also create your own from time to time. Your own creatives may very well turn out to be much better than others'.

How can you find funnels by country?

Some affiliates focus less on the niches and sub-niches of offers and more on specific geographic locations, studying the market of a particular country or region. This can be done using general keywords found in most nutra ad creatives, such as 'health', 'cure', 'remedy for', and so on.
For example, let's search for Colombia. The keyword is 'remedio' (remedy). The filter applies to several link segments simultaneously using the '|' operator — 'utm_', 'sub=', 'pix=', 'fbpix=', 'pixel=', 'ad_id'. This is an 'or' operator that allows you to find ads containing ad_id, utm_ and pix simultaneously, rather than limiting the search to just one. Targeting: Colombia. Number of countries: 1 (only ads running in Colombia will be displayed).

This results in 660 ads, most of which are for joint supplements.

Of course, this result doesn’t give a complete picture of what’s being advertised in Colombia. But since there are so many ads targeting joints, it means the topic is in demand in Colombia. To get the full picture, it’s worth using other general keywords as well.

Searching for information on advertisers: how to do it and why?

It’s useful to study the activities of other advertisers in your niche. This way, you’ll learn what offers they’ve run and are currently running, what approaches they use, and you’ll be able to roughly guess what worked for them and what didn’t.
For example, let’s search by offer name again and open the creative we’re interested in. Let’s scroll straight down to the “Similar Ads” section.

By default, the “Similar Ads” section is set to “By Facebook Page.” So if you click on any ad below, a page will open where all creatives are running from the same Facebook page.

The advertiser consistently runs adverts on various topics across the EU, such as joints, anti-aging, hypertension and male potency. Sorting them by days active reveals that the ad for an orthopedic mattress in France has been running the longest.

You can also search for similar ads by domain. A new tab will open showing all ads that lead to pages under a single domain.

It's clear here that the advertiser ran ads for dentures for the longest time.
For contrast, you can see which topics the advertiser dropped from their ads the fastest (presumably because they weren’t profitable). To do this, keep sorting by days of activity and scroll to the bottom of the results.

'The music didn't play for long' in ads promoting products for skin elasticity and vascular health. Bear in mind that the ad's geographic location (GEO) is Western Europe and Canada.

In conclusion, searching within the spy service speeds up and streamlines typical affiliate marketing tasks. Searching by offer name or thematic keywords and filtering by URL fragments yields dozens of creatives for testing. Searching by general keywords and URL fragments finds the most popular ads in the selected geographic area (GEO). Analysing advertisers also provides ideas for new tests.

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