Where does the traffic go? Colombia

Colombia is a Tier 3 region that is gaining momentum and is one of the most stable and promising destinations in Latin America. There are a number of objective advantages to this, but let's take a look at the top 5:

  • The region has relatively cheap traffic, which gives the opportunity to test different approaches and theories, but at the same time has an excellent conversion rate due to an actively developing online advertising market and an audience that is still unsophisticated by a large number of assortments.
  • In recent years, the number of internet users in Colombia has been growing, especially among young people. In major cities, the number of internet users is 90% of the total population. Also in GEO, mobile traffic dominates in almost all areas due to its availability and relatively low cost.
  • The country has a well-developed online payment system (PayU Latam, MercadoPago, Davivienda, Nequi, Baloto, RapiPago, etc.), which allows for easy billing and payment processing, making the process of dealing with financial transactions much easier.
  • There is a growing interest in health, fitness and nutrition in Colombia. This is leading to an increase in demand for products related to improving health - vitamins, supplements, superfoods, weight loss products, etc. There is also a strong interest in products to improve appearance (e.g. skin creams, hair and nail products). All of this offers great potential for working with the Nutra direction.
  • Colombians are active users of social networks such as Facebook, Instagram and TikTok, making these platforms ideal for traffic.

Key facts about Colombia

  • Population: 53,282,909
  • Male population: 26,206,472 (49.2%)
  • Female population: 27,076,439 (50.8%)
  • Median age: 30.1
  • Life expectancy: 74.6 years (71.3 for men, 78.0 for women)
  • National currency: Colombian peso (SOR)
  • Telephone access codes: +57, followed by the operator code, which is 3 digits, and then the number itself, which is 7 digits.
  • Country Internet domain: .co

Diseases of the population

In Colombia, as in other countries, the population faces various diseases. Some of them are more pronounced, often linked to social, economic and environmental factors. Top major ailments according to World life expectancy:

  • Coronary heart disease: remains one of the leading causes of death in Colombia. In 2020 (according to the World Health Organization), the mortality rate for this disease in the region will be 76.09 deaths per 100,000 inhabitants, placing it 139th in the world (20% of total deaths). And by 2025, the prevalence of cardiovascular disease in the population is expected to increase by 90%.
  • Cancer, especially breast, lung and stomach cancer, is the second leading cause of death.
  • Hypertension: The number of deaths in the GEO reached 6,400, or 3.12% of total deaths. The age-adjusted mortality rate is 11.15 per 100,000 inhabitants, placing Colombia 125th in the world.
  • Stroke: The number of deaths from this disease in the region reached 16,573, or 8.07% of total deaths.
  • Colombia is facing an increase in the number of diabetes cases due to changes in lifestyle, such as a lack of physical activity and changes in diet. The mortality rate for this disease is 2.45% of all deaths.
  • Respiratory diseases such as pneumonia and chronic obstructive pulmonary disease are also common, due to air pollution and a large smoking population.
  • With increasing stress and social instability, the number of people suffering from mental illnesses such as depression and anxiety disorders is rising.
  • Low living standards and lack of access to health care can also increase the risk of diseases such as infectious diseases, parasites, fungal infections, etc.

Problems of the region

Colombia faces a number of social, economic and environmental challenges that make life difficult for local people. Here are some of them:

  • Social inequality and poverty. In the region, around 30% of the population lives below the poverty line and the unemployment rate is around 9.28%. This affects the limited access to quality education and health services, as well as the disparity in living standards between urban and rural areas.
  • The health system also faces problems, especially in remote areas. Many people are unable to get the medical care they need due to distance from major cities or lack of resources, forcing them to self-medicate or turn to local herbalists.
  • Colombians often face serious environmental problems, such as the destruction of vegetation, the pollution of rivers, water and land, and climate change. There are also problems with air and water pollution, especially in large cities (such as Bogotá and Medellín) and industrial areas, which often exceed permissible levels and affect the health of citizens, especially those suffering from respiratory diseases.
  • Access to quality internet connections is limited in rural and remote areas of the region, preventing the full development of digital technologies, distance learning and health care.
  • Violation of women's rights and gender inequality. Social and cultural stereotypes sometimes prevent women from defending their rights, obtaining justice and freely managing their lives.

Interesting facts about GEO

  • Colombia is the birthplace of coffee, and a love of the beverage is passed down through local traditions. The country's inhabitants drink an estimated 400 billion cups of coffee a day.
  • The region is known for its rich cultural diversity and the interests of the target audience can vary greatly from area to area. For example, in the Caribbean region, brighter, more dynamic and fun advertising approaches may be preferred, while in the Andean highlands, people may appreciate more subdued and traditional advertising.
  • For most Colombians, the family is the central unit of social life. Approaches that emphasise the importance of family values can be very successful in advertising, especially in categories such as products that focus on improving health and caring for loved ones.
  • Colombia is one of the most digitally dynamic countries in Latin America. The local population actively uses the internet, especially for online shopping.
  • With the increasing popularity of the healthy lifestyle trend, Colombia has seen a growing interest in organic, healthy products with natural and understandable ingredients. More and more people prefer products without chemical additives, the effects of which are explained in detail on the label.
  • Colombians often rely on recommendations from friends, family or colleagues when deciding whether to buy a product or service. Colombians value what is known as 'word of mouth'. This means that a brand that has earned the trust of one person can easily attract new customers through their personal recommendations.
  • Colombians actively use reviews and ratings when choosing products, especially when it comes to new brands and services. Review and comment platforms such as Facebook, Google and even specialised websites are becoming an important source of information for consumers. This needs to be taken into account when creating promotional material. As a result, the storytelling approach can also show a good conversion rate.
  • Colombians love to bargain and are used to negotiating prices, especially in street markets, small shops or with a call centre operator. They can emphasise promotions, discounts, roulettes and bargains.

Popular sites in Colombia

Data were collected using the Semrush source.

Health & Wellness:

  • epssura.com - 4.76 million visits, of which 32.31% desktop traffic, 67.69% mobile traffic
  • nuevaeps.com.co - 3.3 million visits, of which 56.93% desktop traffic, 43.07% mobile traffic
  • medlineplus.gov - 2.72 million visits, of which 18.06% desktop traffic, 81.94% mobile traffic

Beauty and cosmetics:

  • medipiel.com.co - 1.04 million visits, of which 14.1% desktop traffic, 85.9% mobile traffic
  • fragrantica.es - 714.54 thousand visits, of which 21.66% desktop traffic, 78.34% mobile traffic
  • lineaestetica.co - 430.29 thousand visits, of which 11.72% desktop traffic, 88. 28% mobile traffic

News & Newspapers:

  • wikipedia.org - 50.25 million visits, of which 18.29% desktop traffic, 81.71% mobile traffic
  • semana.com - 40.06 million visits, of which 3.53% desktop traffic, 96.47% mobile traffic
  • eltiempo.com - 27.98 million visits, of which 13.19% desktop traffic, 86.81% mobile traffic

 

 

Want to start with nutra? Have questions about the case-study?

All the nutra is discussed now 24/7 in the telegram chat  Nutra Affiliate Community 

Quick help for beginners

Sweet cases for motivation

Exclusive bonuses from partners $$$$

Intelligent moderators and all support for affiliate network in one place