+$3000 with ROI 50% on diabetes on Romania

General information about the case

Free offers - the model of selling is not new, but not everyone can profit from it competently, especially when it comes to European GEO! What makes the cases of this niche - a valuable guide, for those who are just discovering this direction in work! Our media buying team has been working with free offers and getting decent traffic for a long time and knows how to teach newbies how to do the same! We have prepared a case study of a newcomer to this model of selling for Romania!

If you feel like crying after the launch of an ad campaign for free EU offers from KMA, M1, Leadbit, that's normal. Our team has experienced this as well. Approval rate of 5-10% is no reason to despair, there is always a way out! In this case it is a natural (we are not talking about the composition) offer.

Why Romania and Diabetes?

At the moment, the media buying team is steadily driving traffic to free offers, but this case has its own special feature - it is the result of the work of a buyer who had no experience with this category of offers, with the diabetes niche and with European GEO. As a result, he started from scratch, so there is no emphasis on numbers in this case study.

When choosing an offer, the media buyer was guided by one of his most important criteria - it has no competition. Let's move on to the numbers:

  • Offer: 21794 - Glikotril free - COD
  • GEO: RO
  • Subvertical: Diabetes
  • Approval Rate (AR): 19.4% of total
  • Dates: 03.06-18.06
  • Spend: $6109
  • Revenue: $9191
  • ROI: 50%
  • Profit: 3082$

 

The Funnel


How does a buyer start in a new direction? Nothing unusual, a fairly standard algorithm to prepare for an advertising campaign: he received a briefing on GEO, subverticals and the offer. This saved him a lot of time and spared him the need to independently monitor information on Google or watch videos on YouTube. In this case, the focus was on studying competitors through spy services to gather analysis. It was also possible to spend time and money on split tests of landers (the AffStudio* team did a cool longride that showed decent numbers at launch). That's why we decided not even to make the landers unique, but to make relevant creatives (no time or effort was spared on the creatives for the tests).

*Private team, never met before on the web.

As a result, video creatives showed the best ROI. Of course, a click was 2 times more expensive than on static, but the conversion from such clicks is 3 times higher. ROI on tests from such a funnel came out 120%, and on the volume already held 40-60%.

Added the video creative that was used 👇🏻

In fact, video creatives hold the lead longer and there are no significant jumps in conversion rates from day to day.

Setup and scaling

It is not possible to scale an advertising campaign in any other way except by increasing the budget and the number of adsets/advertising campaigns. If an adset has gained 50 leads to an acceptable CPL, the budget should be increased. When CPL starts to grow, the budget should be returned to a step lower. In this case, the budget was increased by 15-20% before the start of a new day.

Setup:

  • Anti-detect Browser: Octo Browser
  • Accounts: King+BM+Farms
  • Proxy: Mobile USA
  • Payment: Adpos

Standard targeting settings for this destination and GEO:

  • Age: 40-65+
  • Gender: M+W
  • Placement: Auto

Also a nice bonus were:

  • Traffic from comments: $115 (included in profit).
  • Backfix domonetisation: $342 (not included in the profit).

 

 

 

Want to start with nutra? Have questions about the case-study?

All the nutra is discussed now 24/7 in the telegram chat  Nutra Affiliate Community 

Quick help for beginners

Sweet cases for motivation

Exclusive bonuses from partners $$$$

Intelligent moderators and all support for affiliate network in one place