Where does the traffic go: Iraq

Iraq is a region that leaves unforgettable impressions with its beautiful landscapes, its historical heritage, its hospitable people and the diversity of its culture and traditions. GEO is also gaining interest for work, as the market is quite young and has a high potential for working with nutra products. Iraq, like everyone else, have basic needs and desires to be healthy and attractive. There is a lot of affordable traffic available, and the competition is relatively low.To prepare for the advertising campaign launch, it is essential to study what can and cannot be used in advertising creatives beforehand.Finding the right approach and funnel to launch may take longer, but the final result may surprise you. Let's examine the facts and figures of this region.


GEO Criteria:


Popular payment models: CPA

Billing Models: COD

Religion: ≈98% Islam, ≈2% other religions

Local time: UTC +3

Local Currency: Iraqi Dinar (IQD)

Average price per lead: $7-$13



Population: more than 45KK people

Male population: ≈22,769,750 (50.2%)

Female population: ≈22,602,043 (49.8%)

Average age of the population: 25 years

Average life expectancy: 70 years

Literacy of the population: 79.7 %



Internet use: ≈ 85% of the total population uses the Internet.

Social networks are used: more than 56%

Internet speed: mobile internet 30.62 Mbps, average internet connection speed 21.30 Mbps.

Common online activities include social networking, online shopping, and watching video clips.




Average salary level: $500

The economy is divided into several sectors, including the oil and gas industry, agriculture, forestry, fishing, and manufacturing.

The unemployment rate is currently at 12%.


Cities and logistics:

Major cities in Iraq include Baghdad (population ≈ 7,216,000), Basra (population ≈2,600,000) and Al-Mawseel al-Jadida (population ≈2,065,597). The call centres are open from 10:00-19:30 on weekdays, 10:30-17:30 on Saturdays, and 11:00-19:00 on Sundays with half capacity (to ensure accuracy, it is recommended to confirm the opening hours with the manager beforehand).


National Holidays 2024:

  • 01.01.2024 - New Year
  • 06.01.2024 - Armed Forces Day
  • 10.04.2024 - 12.04.2024 - Eid al-Fitr holiday
  • 01.05.2024 - Labour Day
  • 17.06.2024 - 20.06.2024 - Eid al-Adha holiday
  • 08.07.2024 - Muslim New Year's Eve
  • 14.07.2024 - Republic Day
  • 17.07.2024 - Ashura
  • 16.09.2024 - Birthday of the Prophet
  • 03.10.2024 - Iraqi Independence Day


Current problems

of the region:

  • The economic situation is unstable.
  • Social stratification.
  • The environmental situation is unfavourable due to high levels of air and water pollution.
  • The political situation is unstable.
  • The medical services available are of a low level, and the budget clinics are poorly equipped with both equipment and medicines.



  • Adult products
  • Prostatitis
  • Weight loss
  • Joints
  • Varicose
  • Smoking
  • Diabetes
  • Parasites



  • Iraqis generally rely on facts and figures rather than trusting the media.
  • They have a low tolerance for any violation of traditional norms of behaviour and are generally conservative, viewing innovations with suspicion.
  • Public displays of emotions are not common, as Iraqis tend to be very restrained.
  • The culture of honour is deeply ingrained, with the belief that personal and family honour must be defended at all costs.
  • The culture values family customs and helping neighbours.
  • Elders are respected.
  • The Arab region is known for its high smoking rates.
  • Gender inequality exists, with women having less power and freedom than men.
  • Men hold financial supremacy.

Traffic sources:

Facebook, Google, Native Ads.



  • Directly advertise the benefits of the product and demonstrate its results with facts and figures.
    Demonstrate the impact of the product by showcasing its effects before and after use.
  • Using video creatives
  • Target creatives to the male audience in this region, as they make the final decision to buy a product. Include a call to action to buy a gift for their wife and provide recommendations.
  • Use dialects in the text depending on the region.
  • The text should not contain any erotic or supernatural content, including both images and text. Additionally, any mention of magical or supernatural contexts should be avoided.
  • This technique is most effective when applied to an image of a face with Indo-Mediterranean features.
  • To ensure accessibility and avoid potential controversy, it is recommended to refrain from using images or discussing topics related to religion or politics.
  • The format of storytelling, which involves a personal account of using the advertised product, has shown to have good conversion rates.
  • Use various promotions, roulettes, discounts.


The official language is Arabic, and one in five residents also speak or understand Kurdish (Sorani).

Offers in dr.cash:



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